Say Hey is a fundraising campaign designed for CHOICE Humanitarian, which is a nonprofit organization, to support Guatemalan women education.

The basic idea was when people make a donation, Say Hey will send their friends a postcard with an inspiring message. It is like an empowering circle that people's donation empowers Guatemalan women, and their friends got empowered because of it. Then, the friends would hopefully get the inspiration to spread the idea, which would help expand the influence of the campaign.