Social media campaign and brand design
Leica Journey
Leica Camera is looking to build product awareness around their camera. They want a creative social media campaign that excites existing people who use Leica’s as well as inspire those who do not own a Leica.
Journey is the brand for a social media campaign of Leica Camera, focusing on famous photographer's trip of photographing. The campaign is going as a documentary posting way, following the photographer’s trip, see the beautiful photos, document how he takes them and every story behind those amazing shoots…
Story Board
A header made of the photos that the specific photographer took during the trip and Journey’s mark on it would be place on Leica’s social media, and changed based on the campaign goes through different photographers.
The Photographer
A poster made with the specific photographer’s personal picture and words describing the trip would be pined as the top post when that trip’s campaign is going on, so that audience would be always clear about whose trip is on now.
Picture of The Day
For each day of the trip, the photographer will pick one picture out and post on Leica’s social media with the words that he wants to say and intrigue people to see the video that is going to be posted next day to see how he took that picture and the story behinds it.
Journey Documentary
At the end, the whole documentary of the whole journey will be posted, revealing all unreleased photos and videos.
Different for Every Journey
The light and dark version of the logo could be used on all kinds of photos with a black or white overlay photo treatment, which makes every journey look on brand while filled with different photographer's personal style.
